Developing an effective business strategy

Discovery

Uncover the needs and goals of the project to build a solid foundation. Using thorough research and idea-generating practices, we solve complex issues. This aligned vision successfully champions the project forward.

 
  • Project Kickoff

    Introduce project and team while establishing processes, deliverables, and expectations to set us up for success.

  • Website Analysis

    Install heat map and user tracking software on your existing website to better understand to what’s working and what improvements to prioritize.

  • Sitemap

    Provide a structured approach to account for every page and what sections are needed within each page.

  • Creative Workshop

    Using specific and relevant industry examples, open the conversation of what your team likes and doesn’t like aesthetically to guide the design process.

Design

Take the necessary details and push the envelope with creativity to form stunning, functional solutions. We iterate through roadblocks and implement your feedback to see your ideas come to life.
 
  • Moodboards

    Uncover the creative direction for your site as our team assembles the design style, image style, font style, and more to extend your brand digitally. We will provide distinctive options to help your team zero in on the big picture.

  • Wireframes

    Conduct discovery sessions to learn your team’s key functionalities and content needs for components. Then initiate low-fidelity wireframes in a Sprint format for every page in the Sitemap, ensuring readiness for the full design.

  • Design Sprints

    Set sprints to determine the priority of pages for full high-fidelity design, starting with the homepage and navigation. We move on to the next sprint once we receive full team approval.

Development

Architect the site with approved designs and strategic content. All sites are future-proof with flexible, scalable components. We ensure quality through rigorous testing and then follow your customized launch plan.

  • Development Sprints

    Custom-coded new WordPress website implementing fully approved designs using a system of “flexible components.”

  • Content Loading

    Migrate existing content as well as upload any new content.

  • Internal QA

    Ensure performance and functionality in the staging environment through rigorous testing.

  • Staging

    Invite your team to see and experience the fully executed site through the staging environment. Your team can perform QA and supply feedback to prepare for launch.

  • Launch + Training

    Successfully launch site. Following the launch, we will train your team to enable your new scalable, custom site with best practices.